KEZO Artisan Vegan Creamery – Budapest (2023)
This personal project documents the launch of my own artisan vegan cream line. The goal was to create images that clearly communicate simplicity, versatility, and quality.
I developed a natural visual direction using soft light, clean compositions, and honest materials. The imagery focuses on ingredients, texture, and everyday food moments to make the product easy to understand and trust.
I was responsible for the full creative direction, food styling, photography, and editing.
The images were used on social media and at the farmers market stand, helping build a confident brand presence, engage customers, and support sales.
The images were used on social media and at the farmers market stand, helping build a confident brand presence, engage customers, and support sales.
This project shows how thoughtful food imagery can build trust around a new product. By focusing on ingredients, texture, and calm compositions, I created a visual language that makes a plant-based product feel natural, confident, and desirable.
I approach food photography as a form of visual storytelling, working closely with brands to understand their values, ingredients, and process, from concept to final images, creating visuals that support product launches, customer engagement, and sales
This project demonstrates how refined food imagery can elevate a plant-based product without overstatement. By focusing on material quality, restrained compositions, and natural light, I created a visual language that feels timeless, confident, and intentional.
The images support artisan brands that value craftsmanship, clean ingredients, and thoughtful production. They are designed to communicate quality at first glance and to build quiet trust with discerning customers
My focus is on simplicity, texture, and mood — creating images that feel natural, honest, and lasting. I believe good food does not need to be loud to be memorable, and strong visuals should support a product with clarity and confidence.